Research Approach & Methodology

Old Broad Street Research Limited (OBSR) uses an investment research approach that has been in place since 1994. The emphasis is on looking forwards, not backwards; and for this reason, we place a great deal of importance on the qualitative aspects of our research. Our conclusions are nonetheless informed by detailed statistical (quantitative) analysis. This means we are aware of past results rather than driven by them and we use the information to validate our qualitative research.